Service Design Thinking Methodology For Co-Innovating The User Experience
| Type of publication: | Inproceedings |
| Citation: | |
| Series: | Smart Tourism Congress Barcelona |
| Year: | 2018 |
| Month: | November |
| Publisher: | Smart Tourism Congress Barcelona |
| Location: | Barcelona |
| Organization: | Chair of Tourism, Hospitality and Gastronomy CETT- University of Barcelona |
| URL: | https://www.cett.es/smartouris... |
| Abstract: | User experience and open innovation as a vehicle for innovation is a fundamental perspective of design thinking and entrepreneurship (Parrish et al. 2017; Chesbrough, 2006). Given the low participation of local stakeholders, the strengthening of links and the collective participation of professionals from the same ecosystem in a common project is an opportunity for the future. Even more considering that local professionals share a common destiny, and are likely to develop a system of supply (Koenig, 2012). Based on open innovation and service design thinking, we propose a model able to track actors and ideas in the co-innovation process, taking advantage of the business ecosystem and the potential customers. An example of implementation is presented in the field of strengthening the attractiveness of a region by highlighting local products within an ecosystem of professionals. The same who do not have the opportunity to exchange ideas for innovation in their activities. |
| Keywords: | Design Thinking, Innovation, Methodology, service design, Shared Value |
| Authors | |
| Added by: | [] |
| Total mark: | 0 |
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