TY  - CONF
T1  - Service Design Thinking Methodology For Co-Innovating The User Experience
A1  - Grèzes, Vincent
A1  - Ramseyer, Randolf
A1  - Nanchen, Benjamin
A1  - Wilk, Rolf
A1  - Grèzes, Sandra
A1  - Perruchoud, Antoine
T3  - Smart Tourism Congress Barcelona
Y1  - 2018
PB  - Smart Tourism Congress Barcelona
T2  - Chair of Tourism, Hospitality and Gastronomy CETT- University of Barcelona
CY  - Barcelona
UR  - https://www.cett.es/smartourismcongress/en/2018-edition
KW  - Design Thinking
KW  - Innovation
KW  - Methodology
KW  - service design
KW  - Shared Value
N2  - User experience and open innovation as a vehicle for innovation is a fundamental perspective of design thinking and entrepreneurship (Parrish et al. 2017; Chesbrough, 2006). Given the low participation of local stakeholders, the strengthening of links and the collective participation of professionals from the same ecosystem in a common project is an opportunity for the future. Even more considering that local professionals share a common destiny, and are likely to develop a system of supply (Koenig, 2012). Based on open innovation and service design thinking, we propose a model able to track actors and ideas in the co-innovation process, taking advantage of the business ecosystem and the potential customers. An example of implementation is presented in the field of strengthening the attractiveness of a region by highlighting local products within an ecosystem of professionals. The same who do not have the opportunity to exchange ideas for innovation in their activities.
ER  -