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Service Design Thinking Methodology For Co-Innovating The User Experience
Art der Publikation: Artikel in einem Konferenzbericht
Zitat:
Serie: Smart Tourism Congress Barcelona
Jahr: 2018
Monat: November
Verlag: Smart Tourism Congress Barcelona
Ort: Barcelona
Organisation: Chair of Tourism, Hospitality and Gastronomy CETT- University of Barcelona
URL: https://www.cett.es/smartouris...
Abriss: User experience and open innovation as a vehicle for innovation is a fundamental perspective of design thinking and entrepreneurship (Parrish et al. 2017; Chesbrough, 2006). Given the low participation of local stakeholders, the strengthening of links and the collective participation of professionals from the same ecosystem in a common project is an opportunity for the future. Even more considering that local professionals share a common destiny, and are likely to develop a system of supply (Koenig, 2012). Based on open innovation and service design thinking, we propose a model able to track actors and ideas in the co-innovation process, taking advantage of the business ecosystem and the potential customers. An example of implementation is presented in the field of strengthening the attractiveness of a region by highlighting local products within an ecosystem of professionals. The same who do not have the opportunity to exchange ideas for innovation in their activities.
Schlagworte: Design Thinking, Innovation, Methodology, service design, Shared Value
Autoren Grèzes, Vincent
Ramseyer, Randolf
Nanchen, Benjamin
Wilk, Rolf
Grèzes, Sandra
Perruchoud, Antoine
Hinzugefügt von: []
Gesamtbewertung: 0
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