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Internet Implementation Leapfrogging and Website Performance
Type of publication: Proceedings
Citation:
Booktitle: ANZMAC 2009 Annual Conference, Melbourne
Year: 2009
Month: December
Publisher: Australian & New Zealand Marketing Academy (ANZMAC)
Organization: Australian & New Zealand Marketing Academy (ANZMAC)
URL: http://www.duplication.net.au/...
Abstract: Drawing upon the Diffusion of Innovations (DOI) theory, this paper invests the leapfrog phenomenon, particularly Internet implementation and its effects on website performance. This paper proposes a research agenda for investigating the Internet implementation stage among different adopter levels. Even though DOI covers many aspects of innovation adoption and implementation, implementation stage research remains sparse and perhaps no research has investigated the leapfrog phenomenon within DOI. This research agenda helps contribute, academically and practically, to these issues.
Keywords: adopter categories, Internet implementation, leapfrogging, website performance
Authors Ismail, Ahmad Fareed
Hashim, Noor Hazarina
Schegg, Roland
Murphy, Jamie
Added by: []
Total mark: 0
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