%Aigaion2 BibTeX export from HES SO Valais Publications
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@PROCEEDINGS{,
        author = {Ismail, Ahmad Fareed and Hashim, Noor Hazarina and Schegg, Roland and Murphy, Jamie},
      keywords = {adopter categories, Internet implementation, leapfrogging, website performance},
         month = dec,
         title = {Internet Implementation Leapfrogging and Website Performance},
     booktitle = {ANZMAC 2009 Annual Conference, Melbourne},
          year = {2009},
     publisher = {Australian & New Zealand Marketing Academy (ANZMAC)},
  organization = {Australian & New Zealand Marketing Academy (ANZMAC)},
           url = {http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-211.pdf},
      abstract = {Drawing upon the Diffusion of Innovations (DOI) theory, this paper invests the leapfrog phenomenon, particularly Internet implementation and its effects on website performance. This paper proposes a research agenda for investigating the Internet  implementation stage among different adopter levels. Even though DOI covers many aspects of innovation adoption and implementation, implementation stage research remains sparse and perhaps no research has investigated the leapfrog phenomenon within DOI. This research agenda helps contribute, academically and practically, to these issues.}
}