Internet Implementation Leapfrogging and Website Performance
| Type of publication: | Proceedings |
| Citation: | |
| Booktitle: | ANZMAC 2009 Annual Conference, Melbourne |
| Year: | 2009 |
| Month: | December |
| Publisher: | Australian & New Zealand Marketing Academy (ANZMAC) |
| Organization: | Australian & New Zealand Marketing Academy (ANZMAC) |
| URL: | http://www.duplication.net.au/... |
| Abstract: | Drawing upon the Diffusion of Innovations (DOI) theory, this paper invests the leapfrog phenomenon, particularly Internet implementation and its effects on website performance. This paper proposes a research agenda for investigating the Internet implementation stage among different adopter levels. Even though DOI covers many aspects of innovation adoption and implementation, implementation stage research remains sparse and perhaps no research has investigated the leapfrog phenomenon within DOI. This research agenda helps contribute, academically and practically, to these issues. |
| Keywords: | adopter categories, Internet implementation, leapfrogging, website performance |
| Authors | |
| Added by: | [] |
| Total mark: | 0 |
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