TY  - CONF
T1  - Internet Implementation Leapfrogging and Website Performance
A1  - Ismail, Ahmad Fareed
A1  - Hashim, Noor Hazarina
A1  - Schegg, Roland
A1  - Murphy, Jamie
TI  - ANZMAC 2009 Annual Conference, Melbourne
Y1  - 2009
PB  - Australian & New Zealand Marketing Academy (ANZMAC)
T2  - Australian & New Zealand Marketing Academy (ANZMAC)
UR  - http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-211.pdf
KW  - adopter categories
KW  - Internet implementation
KW  - leapfrogging
KW  - website performance
N2  - Drawing upon the Diffusion of Innovations (DOI) theory, this paper invests the leapfrog phenomenon, particularly Internet implementation and its effects on website performance. This paper proposes a research agenda for investigating the Internet  implementation stage among different adopter levels. Even though DOI covers many aspects of innovation adoption and implementation, implementation stage research remains sparse and perhaps no research has investigated the leapfrog phenomenon within DOI. This research agenda helps contribute, academically and practically, to these issues.
ER  -