Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things
| Type of publication: | Article |
| Citation: | DBLP:journals/puc/JaraPS14 |
| Journal: | Personal and Ubiquitous Computing |
| Volume: | 18 |
| Number: | 4 |
| Year: | 2014 |
| Pages: | 997--1011 |
| DOI: | 10.1007/s00779-013-0714-7 |
| Userfields: | timestamp={Sun, 23 Mar 2014 10:32:10 +0100}, biburl={http://dblp.uni-trier.de/rec/bib/journals/puc/JaraPS14}, bibsource={dblp computer science bibliography, http://dblp.org}, |
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| Added by: | [] |
| Total mark: | 0 |
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