Keywords:
Publications of Maria Concepcion Parra
2019
| , , and , Transforming Communication Channels to the Co-Creation and Diffusion of Intangible Heritage in Smart Tourism Destination (2019), in: Sustainability, 11:14(3348) |
[DOI] [URL] |
2014
| , and , Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things (2014), in: Personal and Ubiquitous Computing, 18:4(997--1011) |
[DOI] |
2012
| , and , Marketing 4.0: A new value added to the Marketing through the Internet of Things, in: Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS), 2012 Sixth International Conference on, IEEE, pages 852--857, 2012 |