%Aigaion2 BibTeX export von HES SO Valais Publications
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@ARTICLE{DBLP:journals/puc/JaraPS14,
    author = {Jara, Antonio J and Parra, Maria Concepcion and Skarmeta, Antonio F.},
     title = {Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things},
   journal = {Personal and Ubiquitous Computing},
    volume = {18},
    number = {4},
      year = {2014},
     pages = {997--1011},
       doi = {10.1007/s00779-013-0714-7},
timestamp={Sun, 23 Mar 2014 10:32:10 +0100},
biburl={http://dblp.uni-trier.de/rec/bib/journals/puc/JaraPS14},
bibsource={dblp computer science bibliography, http://dblp.org},
}