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An Exploratory Field Study of Web 2.0 in Tourism
Tipo de publicação: Proceedings
Citação: HEVS489
Booktitle: Information and Communication Technologies in Tourism 2008
Series: Business and Economics
Ano: 2008
Publisher: Springer Verlag, Wien - New York
URL: http://www.springerlink.com/co...
Resumo: The Web 2.0 concept comprises a second generation of Web-based services, such as social networking sites and wikis, and is becoming an important element in travel planning and buying. This paper adds to Web 2.0 tourism studies, investigating Web 2.0 applications and technologies present with almost 3,000 tourism businesses — destination management organisations, mountain railways, travel agencies and hotel organisations. The low presence of Web 2.0 technologies and applications on tourism enterprise websites suggests that most tourism enterprises are at an early stage in applying Web 2.0 concepts to their businesses. Using diffusion of innovations theory, the results show that enterprises having adopted websites early (early adopters and early majority) also lead in the adoption of Web 2.0 technologies.
Palavras-chave: Bass-Rogers model, diffusion of innovation, tourism, Web 2.0
Autores Schegg, Roland
Liebrich, Andreas
Scaglione, Miriam
Syed Ahmad, Sharifah Fatimah
Editores O’Connor, Peter
Höpken, Wolfram
Gretzel, Ulrike
Adicionado por: []
Total mark: 0
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