Keywords:
- Bass-Rogers model
- diffusion of innovation
- Diffusion of Innovations
- eTourism
- HolidayCheck
- hotel review platforms
- Implementation stage
- information business
- Internet
- leapfrogging
- marketing research
- online
- post-purchase behaviour
- social media
- strategic research issues
- Switzerland
- tourism
- TripAdvisor
- UGC
- user-generated content
- Web 2.0
Publications of Ulrike Gretzel
2015
| , , , , , , , , , , and , Future research issues in IT and tourism (2015), in: Information Technology & Tourism, 15:1 |
[DOI] |
2010
| and , A Comparative Analysis of Content in Traditional Survey versus Hotel Review Websites., in: Information and Communication Technologies in Tourism 2010, pages 429-440, Springer-Verlag, Wien New-York, 2010 |
| , , and , An Investigation of Leapfrogging and Web 2.0 Implementation., in: Information and Communication Technologies in Tourism 2010, SpringerWienNewYork, 2010 |
| , and , An investigation of Motivation to Share Online Content by Young Travelers - Why and Where., in: Information and Communication Technologies in Tourism 2010, pages 466-478, Springer-Verlag, Wien New-York, 2010 |
2008
| , , and , An Exploratory Field Study of Web 2.0 in Tourism, Springer Verlag, Wien - New York, 2008 |
[URL] |