TY  - CONF
ID  - HEVS489
T1  - An Exploratory Field Study of Web 2.0 in Tourism
A1  - Schegg, Roland
A1  - Liebrich, Andreas
A1  - Scaglione, Miriam
A1  - Syed Ahmad, Sharifah Fatimah
ED  - O’Connor, Peter
ED  - Höpken, Wolfram
ED  - Gretzel, Ulrike
TI  - Information and Communication Technologies in Tourism 2008
T3  - Business and Economics
Y1  - 2008
PB  - Springer Verlag, Wien - New York
UR  - http://www.springerlink.com/content/k37604k76367345v/
KW  - Bass-Rogers model
KW  - diffusion of innovation
KW  - tourism
KW  - Web 2.0
N2  - The Web 2.0 concept comprises a second generation of Web-based services, such as social networking sites and wikis, and is becoming an important element in travel planning and buying. This paper adds to Web 2.0 tourism studies, investigating Web 2.0 applications and technologies present with almost 3,000 tourism businesses — destination management organisations, mountain railways, travel agencies and hotel organisations. The low presence of Web 2.0 technologies and applications on tourism enterprise websites suggests that most tourism enterprises are at an early stage in applying Web 2.0 concepts to their businesses. Using diffusion of innovations theory, the results show that enterprises having adopted websites early (early adopters and early majority) also lead in the adoption of Web 2.0 technologies.
ER  -