Dear guest, welcome to this publication database. As an anonymous user, you will probably not have edit rights. Also, the collapse status of the topic tree will not be persistent. If you like to have these and other options enabled, you might ask Admin (Ivan Eggel) for a login account.
 [BibTeX] [RIS]
Exploring the New Trends of Chinese Tourists in Switzerland
Art der Publikation: Artikel in einem Konferenzbericht
Zitat:
Buchtitel: The 65th AIEST Conference: Tourism in/from and to emerging countries: Challenges and implications, under special consideration of China - Young researchers workshop
Jahr: 2015
Monat: August
Verlag: AIEST
Ort: Lijiang, China
Abriss: Switzerland is one of the most desirable European destinations for Chinese tourists, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leading social media platform – Sina Weibo, has more than 600 million users. Weibo’s great market penetration suggests that tourism operators and markets need to understand how to build effective and sustainable communications on Chinese social media platforms. The goal of this research is to understand Chinese tourists’ behaviors and patterns in Switzerland by adopting a linked data approach on Sina Weibo, and to design a decision support system based on the findings.
Schlagworte: Behaviors Analysis, Chinese Consumers, Decision Support System, Linked Data, New Trends, Switzerland
Autoren Liu, Zhan
Le Calvé, Anne
Glassey Balet, Nicole
Hinzugefügt von: []
Gesamtbewertung: 0
Anhänge
  • AIEST_Liu et al._2015.pdf
Notizen
    Themen