TY  - CONF
T1  - Exploring the New Trends of Chinese Tourists in Switzerland
A1  - Liu, Zhan
A1  - Le Calvé, Anne
A1  - Glassey Balet, Nicole
TI  - The 65th AIEST Conference: Tourism in/from and to emerging countries: Challenges and implications, under special consideration of China - Young researchers workshop
Y1  - 2015
PB  - AIEST
CY  - Lijiang, China
KW  - Behaviors Analysis
KW  - Chinese Consumers
KW  - Decision Support System
KW  - Linked Data
KW  - New Trends
KW  - Switzerland
N2  - Switzerland is one of the most desirable European destinations for Chinese tourists, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leading social media platform – Sina Weibo, has more than 600 million users. Weibo’s great market penetration suggests that tourism operators and markets need to understand how to build effective and sustainable communications on Chinese social media platforms. The goal of this research is to understand Chinese tourists’ behaviors and patterns in Switzerland by adopting a linked data approach on Sina Weibo, and to design a decision support system based on the findings.
ER  -