Schlagworte:
Publikationen von Maria Concepcion Parra sortiert nach Titel
M
| , und , Marketing 4.0: A new value added to the Marketing through the Internet of Things, in: Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS), 2012 Sixth International Conference on, IEEE, Seiten 852--857, 2012 |
P
| , und , Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things (2014), in: Personal and Ubiquitous Computing, 18:4(997--1011) |
[DOI] |
T
| , , und , Transforming Communication Channels to the Co-Creation and Diffusion of Intangible Heritage in Smart Tourism Destination (2019), in: Sustainability, 11:14(3348) |
[DOI] [URL] |