The impact of website adoption on enterprise performance: The case of Valais hospitality industry.
| Type of publication: | Proceedings |
| Citation: | |
| Journal: | Technovation |
| Volume: | 29 |
| Number: | 9 |
| Year: | 2009 |
| Month: | June |
| Pages: | 625-631 |
| URL: | http://www.sciencedirect.com/s... |
| Abstract: | An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution. |
| Keywords: | Hospitality industry, Performance indicator, RevPAR, Time series analysis, Website adoption |
| Authors | |
| Added by: | [] |
| Total mark: | 0 |
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