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The Role of Personalized Services and Control: An Empirical Evaluation of Privacy Calculus and Technology Acceptance Model in the Mobile Context
Tipo de publicação: Artigo
Citação:
Journal: Journal of Information Privacy and Security
Volume: 12
Número: 3
Ano: 2016
Mês: September
Páginas: 123-144
Nota: Taylor & Francis
ISSN: 1553-6548
URL: http://dx.doi.org/10.1080/1553...
DOI: 10.1080/15536548.2016.1206757
Resumo: The past few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model (TAM) in the mobile application context. Also examined is the role of personalized services and users’ perceived information control in this domain. Based on a study of 308 participants, the results reveal that perceived enjoyment has replaced perceived ease-of-use as a main predictor of perceived behavioral intentions in a mobile TAM. The findings also show that personalized services and users’ perceived information control have a strong effect on both privacy calculus and mobile TAM.
Palavras-chave: control, mobile TAM, Perceived enjoyment, personalization, Privacy, privacy calculus
Autores Liu, Zhan
Shan, Jialu
Pigneur, Yves
Adicionado por: []
Total mark: 0
Anexos
  • Liu et al 2016[JIPS preprint]....
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