TY  - JOUR
T1  - The Role of Personalized Services and Control: An Empirical Evaluation of Privacy Calculus and Technology Acceptance Model in the Mobile Context
A1  - Liu, Zhan
A1  - Shan, Jialu
A1  - Pigneur, Yves
JA  - Journal of Information Privacy and Security
Y1  - 2016
VL  - 12
IS  - 3
SP  - 123
EP  - 144
SN  - 1553-6548
N1  - Taylor & Francis
UR  - http://dx.doi.org/10.1080/15536548.2016.1206757
M2  - doi: 10.1080/15536548.2016.1206757
KW  - control
KW  - mobile TAM
KW  - Perceived enjoyment
KW  - personalization
KW  - Privacy
KW  - privacy calculus
N2  - The past few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model (TAM) in the mobile application context. Also examined is the role of personalized services and users’ perceived information control in this domain. Based on a study of 308 participants, the results reveal that perceived enjoyment has replaced perceived ease-of-use as a main predictor of perceived behavioral intentions in a mobile TAM. The findings also show that personalized services and users’ perceived information control have a strong effect on both privacy calculus and mobile TAM.
ER  -