Exogenous factors related to the adoption of an innovation: Domain Name Registration in the Swiss hospitality industry
| Publicatietype: | Proceedings |
| Citatie: | HEVS341 |
| Boektitel: | Proceedings of the 55th AIEST congress "Innovation in Tourism-Creating Customer Value" |
| Deel: | 47 |
| Jaar: | 2005 |
| Pagina's: | 186 - 198 |
| URL: | http://iet.hevs.ch/.../exogeno... |
| Samenvatting: | Based in diffusion models by Bass and Rogers, Scaglione et al (2004a, 2004b, 2005) studied the evolution of domain name registrations (DNR) by Swiss accommodation enterprises. This research extends these studies by analysing the relationship of exogenous variables with the adoption of domain names. A better understanding of these innovations and subsequently better value for cutomers. The results of this study show that the adoption of an innovation, i.e. domain names, relates to three exogenous socioeconomic trends. Information technology variables were most relevant followed by macroeconomic national variables such as the Swiss Market Indes (SMI). Consumer Confidence Index (CCI) and Appropriate Moment for Important Acquisition (AMIA) but not the Gross Domestic Product (GDP). The least important set of variables related to the tourism economy. |
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| Toegevoegd door: | [] |
| Totaalscore: | 0 |
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