Dear guest, welcome to this publication database. As an anonymous user, you will probably not have edit rights. Also, the collapse status of the topic tree will not be persistent. If you like to have these and other options enabled, you might ask Admin (Ivan Eggel) for a login account.
 [BibTeX] [RIS]
Exogenous factors related to the adoption of an innovation: Domain Name Registration in the Swiss hospitality industry
Art der Publikation: Konferenzbericht
Zitat: HEVS341
Buchtitel: Proceedings of the 55th AIEST congress "Innovation in Tourism-Creating Customer Value"
Band: 47
Jahr: 2005
Seiten: 186 - 198
URL: http://iet.hevs.ch/.../exogeno...
Abriss: Based in diffusion models by Bass and Rogers, Scaglione et al (2004a, 2004b, 2005) studied the evolution of domain name registrations (DNR) by Swiss accommodation enterprises. This research extends these studies by analysing the relationship of exogenous variables with the adoption of domain names. A better understanding of these innovations and subsequently better value for cutomers. The results of this study show that the adoption of an innovation, i.e. domain names, relates to three exogenous socioeconomic trends. Information technology variables were most relevant followed by macroeconomic national variables such as the Swiss Market Indes (SMI). Consumer Confidence Index (CCI) and Appropriate Moment for Important Acquisition (AMIA) but not the Gross Domestic Product (GDP). The least important set of variables related to the tourism economy.
Schlagworte:
Autoren Scaglione, Miriam
Schegg, Roland
Baggio, Roland
Steiner, Thomas
Murphy, Jamie
Herausgeber Keller, Peter
Bieger, Thomas
Hinzugefügt von: []
Gesamtbewertung: 0
Anhänge
    Notizen
      Themen