Using Log Files to Analyse Visitor Behaviour on Hospitality Web Sites
| Publicatietype: | Proceedings |
| Citatie: | HEVS124 |
| Boektitel: | Proceedings of the ENTER Conference 2005, Innsbruck, Austria: Information and Communication Technologies in Tourism 2005, Springer-Verlag, Wien-New York, 566-576 |
| Jaar: | 2005 |
| Uitgever: | Springer Verlag, Wien |
| ISBN: | 978-3-211-24148-6 (Print) 978-3- |
| URL: | http://www.springerlink.com/co... |
| DOI: | 10.1007/3-211-27283-6_51 |
| Samenvatting: | This paper proposes a reactive website design strategy based on two complementary website analyses. An analysis of 15 Swiss hotels' combined log files — 345'440 web site visits and 2'107'397 page views — combined with content analysis of the same hotel websites illustrate practical insights on how consumers find and navigate hotel websites, as well as academic insights on the use and limitations of the former behaviour-based measure. This innovative analysis of combined log files, complemented by website assessments, suggests that most website visitors were familiar with these hotels but that the hotels could reorganise their sites better, especially with easier access to information on transactions. |
| Trefwoorden: | click path maps, customer focus, Hotel web sites, HTTP, log file analysis, URL |
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| Toegevoegd door: | [] |
| Totaalscore: | 0 |
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