TY  - CONF
ID  - HEVS124
T1  - Using Log Files to Analyse Visitor Behaviour on Hospitality Web Sites
A1  - Schegg, Roland
A1  - Steiner, Thomas
A1  - Gherissi-Labben, Thouraya
A1  - Murphy, Jamie
ED  - Frew, Andrew
TI  - Proceedings of the ENTER Conference 2005, Innsbruck, Austria: Information and Communication Technologies in Tourism 2005, Springer-Verlag, Wien-New York, 566-576
Y1  - 2005
PB  - Springer Verlag, Wien
SN  - 978-3-211-24148-6 (Print) 978-3-
UR  - http://www.springerlink.com/content/w313388793827448/
M2  - doi: 10.1007/3-211-27283-6_51
KW  - click path maps
KW  - customer focus
KW  - Hotel web sites
KW  - HTTP
KW  - log file analysis
KW  - URL
N2  - This paper proposes a reactive website design strategy based on two complementary website analyses. An analysis of 15 Swiss hotels' combined log files — 345'440 web site visits and 2'107'397 page views — combined with content analysis of the same hotel websites illustrate practical insights on how consumers find and navigate hotel websites, as well as academic insights on the use and limitations of the former behaviour-based measure. This innovative analysis of combined log files, complemented by website assessments, suggests that most website visitors were familiar with these hotels but that the hotels could reorganise their sites better, especially with easier access to information on transactions.
ER  -