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The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality: Skills for Successful Ventures
Type of publication: Inbook
Citation:
Number: pp. 331-349
Chapter: Crowdsourcing for tourism ventures
Year: 2018
Publisher: EMERALD Publishing, UK
ISBN: 978-1-78743-530-8
DOI: 10.1108/978-1-78743-529-220181025
Abstract: The aim of this chapter is to present techniques to involve the crowd in the ideation and funding process of tourism ventures. The typologies of those techniques are presented before analysing their key success factors and advantages. Finally, a design model is presented in order to help managers and project holders to implement a crowd ideation and funding process.
Keywords: Crowdfunding, crowdsourcing, Entrepreneurship, tourism
Authors Grèzes, Vincent
Schegg, Roland
Perruchoud, Antoine
Added by: []
Total mark: 0
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