The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality: Skills for Successful Ventures
| Tipo de publicação: | Inbook |
| Citação: | |
| Número: | pp. 331-349 |
| Capítulo: | Crowdsourcing for tourism ventures |
| Ano: | 2018 |
| Publisher: | EMERALD Publishing, UK |
| ISBN: | 978-1-78743-530-8 |
| DOI: | 10.1108/978-1-78743-529-220181025 |
| Resumo: | The aim of this chapter is to present techniques to involve the crowd in the ideation and funding process of tourism ventures. The typologies of those techniques are presented before analysing their key success factors and advantages. Finally, a design model is presented in order to help managers and project holders to implement a crowd ideation and funding process. |
| Palavras-chave: | Crowdfunding, crowdsourcing, Entrepreneurship, tourism |
| Autores | |
| Adicionado por: | [] |
| Total mark: | 0 |
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