Business model considerations for privacy protection in a mobile location based context
| Type of publication: | Inproceedings |
| Citation: | bonazzi2010business |
| Booktitle: | Intelligence in Next Generation Networks (ICIN), 2010 14th International Conference on |
| Year: | 2010 |
| Pages: | 1--8 |
| Organization: | IEEE |
| ISBN: | 978-1-4244-7444-8 |
| URL: | http://people.hec.unil.ch/ypig... |
| DOI: | 10.1109/ICIN.2010.5640885 |
| Abstract: | In this paper we discuss the main privacy issues around mobile business models and we envision new solutions having privacy protection as a main value proposition. We construct a framework to help analyze the situation and assume that a third party is necessary to warrant transactions between mobile users and m-commerce providers. We then use the business model canvas to describe a generic business model pattern for privacy third party services. This pattern is then illustrated in two different variations of a privacy business model, which we call privacy broker and privacy management software. We conclude by giving examples for each business model and by suggesting further directions of investigation. |
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| Authors | |
| Added by: | [] |
| Total mark: | 0 |
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