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Putting the Customer Back in the Center of SOA with Service Design and User-Centered Design
Type of publication: Inproceedings
Citation:
Booktitle: Service-Oriented and Cloud Computing
Series: Second European Conference, ESOCC 2013, Málaga, Spain, September 11-13, 2013. Proceedings
Year: 2013
Pages: pp 94-103
Publisher: Springer Berlin Heidelberg
ISBN: 978-3-642-40650-8
URL: http://link.springer.com/chapt...
DOI: 10.1007/978-3-642-40651-5_8
Abstract: This article introduces a methodology used for designing the online presence of a Swiss SME providing Cloud Services. The Web application used for the purchasing and administration, backed by a Service-Oriented Architecture (SOA), has been designed to be customer-centric using a combination of different techniques borrowed from the fields of ethnomethodology, service design and user-centered design. The tools employed include service blueprint design and affinity diagram analysis followed by prototyping and subsequent usability evaluation. This collaborative methodology explained with the help of the applied research project use case is seen to yield excellent results in terms of customer-orientation.
Keywords: service design, Service Oriented Architecture, User-Centered Design
Authors Saini, Arnita
Nanchen, Benjamin
Evéquoz, Florian
Added by: []
Total mark: 0
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