Exploring communication and marketing strategies for senior travelers
| Type of publication: | Misc |
| Citation: | |
| Year: | 2010 |
| Note: | Advances in Hospitality and Leisure, 6, page 59-82 |
| Abstract: | The study intends to develop guidelines for the communication and marketing policy of Swiss tourism service providers aiming at targetingthe future senior citizen market. It is of an exploratory nature, and basedon interviews with current senior citizens in Switzerland and a Delphi study with 30 experts from the Swiss tourism and hospitality sector, as well as specialists from senior citizen associations and research institutes. The results show the importance of the increasing request by senior citizens for learning experience through holidays. The different marketing strategies aimed at such clientele will be increasingly profiled according to the specific motivation and preferences of the clientele. |
| Keywords: | communication, marketing, senior, strategy, traveler |
| Authors | |
| Editors | |
| Added by: | [] |
| Total mark: | 0 |
|
Attachments
|
|
|
Notes
|
|
|
|
|
|
Topics
|
|
|
|
|