TY  - JOUR
T1  - Linked Data Based Framework for Tourism Decision Support System: Case Study of Chinese Tourists in Switzerland
A1  - Liu, Zhan
A1  - Le Calvé, Anne
A1  - Cretton, Fabian
A1  - Glassey Balet, Nicole
A1  - Maria, Sokhn
A1  - Délétroz, Nicolas
JA  - Journal of Computer and Communications
Y1  - 2015
VL  - 3
IS  - 5
SP  - 118
EP  - 126
SN  - 2327-5227
UR  - http://www.scirp.org/Journal/PaperInformation.aspx?PaperID=56597#.VWguHlyqpBe
M2  - doi: 10.4236/jcc.2015.35015
KW  - Behaviors Analysis
KW  - Chinese Tourist
KW  - Decision Support System
KW  - Linked Data
KW  - Natural Language Processing
KW  - New Trends
KW  - semantic web
KW  - Sina Weibo
KW  - Social Networks
KW  - Switzerland
N2  - Switzerland is one of the most desirable European destinations for Chinese tourists; therefore, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leading social media platform – Sina Weibo, a hybrid of Twitter and Facebook – has more than 600 million users. Weibo’s great market penetration suggests that tourism operators and markets need to understand how to build effective and sustainable communica-tions on Chinese social media platforms. In order to offer a better decision support platform to tourism destination managers as well as Chinese tourists, we proposed a framework using linked data on Sina Weibo. Linked Data is a term referring to using the Internet to connect related data. We will show how it can be used and how an ontology can be designed to include the users’ context (e.g., GPS locations). Our framework will provide a good theoretical foundation for further understand Chinese tourists’ expectation, experiences, behaviors and new trends in Switzerland.
ER  -