TY  - CONF
T1  - Privacy as a Tradeoff: Introducing the Notion of Privacy Calculus for Context-Aware Mobile Applications
A1  - Liu, Zhan
A1  - Shan, Jialu
A1  - Bonazzi, Riccardo
A1  - Pigneur, Yves
TI  - Proceedings of the 47st Annual Hawaii International Conference on System Sciences (HICSS 2014)
Y1  - 2014
SP  - 1063
EP  - 1072
PB  - IEEE Computer Society
CY  - Waikoloa, Hawaii, USA
SN  - 978-1-4799-2504-9/14
UR  - http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6758735
M2  - doi: 10.1109/HICSS.2014.138
KW  - context-awareness
KW  - control
KW  - design science
KW  - focus group
KW  - mobile TAM
KW  - personalization
KW  - privacy calculus
KW  - Privacy concerns
KW  - Privacy Manager mobile application
N2  - Evidences collected from smartphones users show a growing desire of personalization offered by services for mobile devices. However, the need to accurately identify users’ contexts has important implications for user’s privacy and it increases the amount of trust, which users are requested to have in the service providers. In this paper, we introduce a model that describes the role of personalization and control in users’ assessment of cost and benefits associated to the disclosure of private information. We present an instantiation of such model, a context-aware application for smartphones based on the Android operating system, in which users’ private information are protected. Focus group interviews were conducted to examine users’ privacy concerns before and after having used our application. Obtained results confirm the utility of our artifact and provide support to our theoretical model, which extends previous literature on privacy calculus and user’s acceptance of context-aware technology.
ER  -