TY  - CONF
T1  - Focusing on “generation Y” students’ expectations:  a new way of conceiving an e-learning strategy
A1  - Salamin, Anne-Dominique
Y1  - 2013
PB  - Conference eLearn 2013
T2  - AACE
AD  - http://www.aace.org/conf/
UR  - http://www.editlib.org/p/115119/
KW  - e-learning policy
KW  - e-learning strategy
KW  - generation Y
KW  - survey
N2  - This paper presents how the University of Applied Sciences Western Switzerland (HES-SO) builds its blended learning strategy. Divided into two phases, the first as top down, from board of education to professors, and the second as a bottom-up approach, from students to board of education, the HES-SO e-learning strategy intends to include digital native students’ expectations, needs and requests to implement tools, instruments and new learning approaches. To illustrate the strategy, this paper presents the result of a survey carried out during May-June 2013 and depicts the new student who enrolls into higher education institutions.
ER  -