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@INPROCEEDINGS{,
     author = {Gr{\`{e}}zes, Vincent and Crettol, Blaise and Sarrasin, Natalie and Zumstein, Monica and Perruchoud, Antoine},
   keywords = {marketing intelligence, tourism, veille strat{\'{e}}gique},
      month = jun,
      title = {Western Switzerland Ski Resorts Marketing Intelligence Case Study},
       year = {2013},
  publisher = {ScieConf 2013},
   abstract = {This paper presents the results of a longitudinal study
of marketing intelligence aimed at tourism stakeholders in the
French speaking part of Switzerland. Based on a benchmarking
study for the period of 2012-2013, this research aims to provide
avenues for development of mobile applications for ski resorts
with the goal of retaining customers and building customer
loyalty. The first comparison group consisted of 52 regional
destinations. The second group was composed of a single foreign
operator with transferrable elements. The results of the study
provide two main contributions: the identification of an
innovative technology in the context of regional tourist
attractions as well as a practical illustration of a method of
marketing intelligence that can be reproduced in other situations.
All the information used in this study comes from open and free
sources available from the internet and smartphones.}
}