TY  - CONF
ID  - jara2012marketing
T1  - Marketing 4.0: A new value added to the Marketing through the Internet of Things
A1  - Jara, Antonio J
A1  - Parra, Maria Concepcion
A1  - Skarmeta, Antonio F
TI  - Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS), 2012 Sixth International Conference on
Y1  - 2012
SP  - 852
EP  - 857
T2  - IEEE
ER  -