%Aigaion2 BibTeX export van HES SO Valais Publications
%Monday 31 August 2026 10:58:06 AM

@INPROCEEDINGS{jara2012marketing,
        author = {Jara, Antonio J and Parra, Maria Concepcion and Skarmeta, Antonio F},
         title = {Marketing 4.0: A new value added to the Marketing through the Internet of Things},
     booktitle = {Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS), 2012 Sixth International Conference on},
          year = {2012},
         pages = {852--857},
  organization = {IEEE}
}